Type Specimen Research

Below I had picked out 5 Typographic posters and copied the layout with brief sketches to understand the composition.

Then I had picked out 5 Type Specimens out and labelled each of them for their typeface anatomy.

Caslon Pro

Paragraph 1 (Historical insight into type designer of typeface)

The designer of Caslon Pro was William Caslon I, an English typefounder born in 1693 dying in 1766. Originally trained as an apprentice in engraver, Caslon then set up his own type foundry in 1725. Caslon was hugely regarded for the accuracy in his work in creating steel punches for printing. Caslon then had several sons which joined his company during the time he was still alive. Caslon II took over ownership of the company after Caslon I died in 1766 until 1778. Up until 1819 the foundry was bought by Blake, Garnett & Co, however it was still under the name of Caslon. Then in 1837, the foundry was then bought by a type foundry from Sheffield, named Stephenson, Blake & Co.


Paragraph 2 (Information about the typeface itself eg, classification, why it was designed etc.)

Caslon Pro was digitized in the 1980’s when software became available on computers with capability to type and print economically and sufficiently. The identical arms of ‘K’, ‘Y’, ‘M’, ‘W’, and ‘V’ share bracketed serifs and well as 68 degree angles. The rounded shoulder at which they rise from the stem is consistent in ‘r’, ‘m’, and ‘n’. The stem of those letters and ‘i’ are equal in height. The strokes vary from thick when a stroke is vertical, tapering to thin when a stroke is horizontal. These stroke styles occur in lowercase ‘g’, ‘k’, ‘y’, ‘m’, ‘r’, and ‘p’. There are strong differences between serifs and terminals of different styles of Caslon fonts. For example, between regular and italic fonts. You can see a difference between upright and italic fonts with their serifs. You can also notice a strong difference from bracketed serifs and swash serifs.


Paragraph 3 (Context in which the typeface was used in)

The typeface has been used in many different ways during time. The typeface soon made its way over to America, and many alternative versions were made specifically for different uses in media. Typically Caslon Pro can be used for magazine articles, invitations, certificates, important documents, but also posters and album covers. Large letters in the style of Caslon Pro were put onto American posters and album covers. For example, Caslon 540 was used on an album cover (below).




Author: jennifertaylorgraphics

First year student studying Graphic Communication at the Cardiff School of Art and Design

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